Viacom 18 Sports bags media rights of MLC

The live streaming will commence from July 13, which also marks the inauguration of the match.

Bhavana P

Major League Cricket (MLC) has secured an exclusive broadcast partnership with Viacom 18’s sports network to broadcast the game in India. The tournament beginning on July 13, will see the Texas Super Kings take on the Los Angeles Knight Riders at Grand Prairie Stadium in Dallas, TX.

Indian Premier League (IPL) franchise owners have invested in four of the league’s six teams, including MI New York (the five-time IPL champion Mumbai Indians), the LA Knight Riders (the two-time IPL champion Kolkata Knight Riders), the Texas Super Kings (the five-time IPL champion Chennai Super Kings), and the Seattle Orcas (the co-owner of the Delhi Capitals, GMR Group).

As per the agreement, the matches will be live streamed on the JioCinema app as well as Sports18 channel on television. Commenting on the association, Viacom18 sports head of strategy, partnerships & acquisitions Hursh Shrivastava said, “Indian viewers love T20 cricket, and we expect them to enjoy the action from the inaugural edition of the league across JioCinema and Sports18.”

“We are delighted to partner with Viacom18 and ensure that the world-class T20 action Major League Cricket will feature is widely available in India, streamed on JioCinema and broadcast on Sports18,” said Vijay Srinivasan, co-Founder, of Major League Cricket. “Our six teams feature T20 superstars fans in India love to watch, and there’s no better partner to showcase world-class sports broadcasts in the world’s largest cricket market than Viacom18’s channels.”

Top foreign talent will compete against America's greatest players for the Los Angeles Knight Riders, MI New York, San Francisco Unicorns, Seattle Orcas, Texas Super Kings, and Washington Freedom in the MLC. The first season will be contested in a round-robin style, with the top four teams participating in a series of playoff games and a championship game on July 30 to determine the winner.

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