The Coca-Cola Foundation, American India Foundation (AIF) and the Confederation of Indian Industry (CII) jointly celebrated the success of Phase III of the ‘Support My School Mission Recycling (SMSMR) Program' launched in 2018. The program included a knowledge-sharing event and an award ceremony to recognize the remarkable accomplishments of the young champions who took part in the "Recycling for SMSMR Mission."

According to a news release, the program has covered 25 states and Union Territories to date, impacting the lives of 3 million children and 63,527 teachers of 15,223 government schools. The first and second phases of the program were implemented between December 2017 and August 2021, while the third was implemented for a period of one year starting January 2022 until June 2023.